Ken Hoggins joins BBH to oversee Waitrose account
28 Jul 2011 | by Jeremy Lee
Bartle Bogle Hegarty has hired Ken Hoggins, the long-standing creative director on Waitrose, to head creative on the £25 million account.
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Waitrose's Easter television campaign will star a 10-year-old from Essex who plays a "mini" Heston Blumenthal, in a flashback to the 1970s.
Bartle Bogle Hegarty has hired Ken Hoggins, the long-standing creative director on Waitrose, to head creative on the £25 million account.
Waitrose has appointed Bartle Bogle Hegarty to handle its £25m advertising account, three months after beginning talks with the start-up agency Now.
Waitrose's £25 million advertising account is poised to move into new agency Now, unveiled last week by founders John Townshend, Mark Lund and Kate Waters.
Waitrose has been reprimanded for two of its TV ads and a press ad, which misled consumers into believing that pigs reared for its pork and bacon lived an outside life.
LONDON - Waitrose has reported an increase in total sales for the week ending 7 November of 17.1 per cent, and attributed the rise to a recent Marks & Spencer ad campaign.
LONDON - Today's round-up of the biggest business stories
LONDON - The supermarket chain Waitrose is the latest brand to pull its advertising from Fox News following the presenter Glenn Beck's comments about the US president, Barack Obama.
LONDON - Today's round-up of the biggest business stories.
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