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Waitrose is running a text-to-win competition offering the chance to win a case of Hardys wines and a grocery voucher worth £50.
Holiday season is about giving, and in this campaign Waitrose cleverly enables people to donate to Great Ormond Street Hospital simply by setting an advent calendar video microsite as their homepage.
Waitrose is launching a direct marketing campaign to promote its Christmas range. The activity, by Kitcatt Nohr Alexander Shaw, targets customers and Partnership card holders, and offers rewards for shopping with the retailer during the festive period.
Waitrose is running a campaign promoting its Easter offers. A mailer to customers, created by Kitcatt Nohr Alexander Shaw, includes tips from the retailer's executive chef, Neil Nugent, and offers a third off selected products.
What will Waitrose's customers make of the supermarket's decision to launch a lower-priced range to rival Tesco Value and Sainsbury's Basic offerings? Will the Essential line cheapen the brand? Waitrose's managing director, Mark Price, is keen that the 1400-strong range is not seen as a value line....
Waitrose is running a direct marketing initiative, created by Kitcatt Nohr Alexander Shaw, to highlight its in-store promotions.
Waitrose has signed a six-figure deal to sponsor Classic FM's Smooth Classics at Six show. The tie-up, during which recipes will be discussed on air, will be backed by online and print activity.
LONDON - Waitrose is focusing on the festive homeward journey in its Christmas campaign, which launches on 18 November to Christmas Eve.
LONDON - The Times is to combat declining circulation by giving away copies to customers of Waitrose delivery service Ocado.
Waitrose is to target 4m shoppers with a digital recipe magazine, to launch in January.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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