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Waitrose has appointed Manning Gottlieb OMD to handle its social media account, the first time it has engaged a dedicated social media agency.
Manning Gottlieb OMD scooped the Grand Prix and the award for the best use of TV in an integrated campaign at the Thinkbox Planning Awards yesterday, run in association with Campaign and Media Week.
Outdoor media owner JCDecaux has added 20 branches to its network of six-sheets at Waitrose supermarkets, attracting new brands and bringing its total to 104 sites.
LONDON - Channel 4 has signed up Waitrose for a year-long sponsorship of food programming, with activity kicking off around Heston's Blumenthal's new series, 'Heston's Feasts'.
LONDON - JCDecaux is to expand its outdoor media network at Waitrose to a further 15 branches of the high-end supermarket.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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