JCDecaux expands Waitrose network
29 Apr 2008 | by Media Week
JCDecaux has set up a retail division to manage its Waitrose and Tesco accounts, as it rolls out a new network of six-sheets outside 50 branches of Waitrose in the UK.
Kate Scally is manager, marketing communications, at Waitrose
JCDecaux has set up a retail division to manage its Waitrose and Tesco accounts, as it rolls out a new network of six-sheets outside 50 branches of Waitrose in the UK.
LONDON - Integrated agency Kitcatt Nohr Alexandra Shaw scored this week after Chelsea FC manager Jose Mourinho name-checked its client Waitrose during an interview on Monday.
New "Proud to be African" ad focusing on citrus fruit farmers proves a success for the supermarket.
LONDON - UKTV has scooped its biggest advertiser-funded programming deal to date by signing Waitrose to co-fund new UKTV Food prime-time series, Market Kitchen.
UKTV has scooped its biggest advertiser-funded programming deal to date by signing Waitrose to co-fund new UKTV Food prime-time series, Market Kitchen.
Manning Gottlieb OMD has won the £15.5m media planning and buying account for John Lewis.
In one of the biggest account wins this year, Manning Gottlieb OMD has picked up the £9m Waitrose media planning and buying business.
Manning Gottlieb OMD has won the £9m Waitrose media planning and buying account.
Waitrose is understood to have drawn up a shortlist of up to five agencies to compete for its £9m media planning and buying account.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.