Organic foods on way back, says Waitrose chief
12 Oct 2010 | by John Reynolds
Consumers are not turning their back on organic foods and sales are reviving, according to the managing director of Waitrose, Mark Price.
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More non-food stores on the cards for Waitrose
13 Oct 2010 | by John Reynolds
Waitrose managing director Mark Price has indicated that the supermarket is plotting to open more of its Food & Home stores, as it looks to diversify revenues from its core food offering.
Waitrose price cuts 'won't devalue brand'
28 Sep 2010 | by John Reynolds
Waitrose marketing director Rupert Thomas has denied that the retailer's promise to match Tesco's prices on 1,000 branded products will compromise its premium positioning.
Waitrose joins low prices fray by targeting Tesco
27 Sep 2010 | by John Reynolds
Waitrose has pledged to match Tesco's prices on 1,000 branded products, in a move that will cost it £26m per year.
Waitrose salutes success of Delia and Heston campaign
16 Sep 2010 | by Mark Banham
Waitrose has said its marketing campaign featuring Delia Smith and Heston Blumenthal has "paid dividends", by generating an additional 370,000 customer transactions in its first eight weeks.
Waitrose 'Duchy Originals' by MCBD
06 Sep 2010
Waitrose introduces its new Duchy Originals product line with a scenic spot featuring Heston Blumenthal.
Waitrose climbs up BR app chart
10 Aug 2010 | by Daniel Farey-Jones
Apps from Waitrose and B&Q have jumped into the top ten in Brand Republic's branded app chart this week, but the top three remain unchanged.
Waitrose invests in mobile presence
30 Jul 2010 | by Katherine Levy
Waitrose has launched a free iPhone app and mobile website in response to an increased number of browsers accessing Waitrose.com through their mobile phones.
Waitrose ups digital strategy
13 Jul 2010 | by Nicola Clark
Waitrose is to expand its fledgling Waitrose Kitchen publication with the launch of a website in the autumn.
Heston Blumenthal and Waitrose to launch co-branded range
06 Jul 2010 | by Joe Thomas
Waitrose is to sell 20 new food products created by brand ambassador and celebrity chef Heston Blumenthal.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
