03 May 2012
| by Daniel Farey-Jones
Waitrose has pledged to match Tesco's prices on all branded grocery products excluding promotions...according to how prices move.
Waitrose has opened 50 stores since September 2010, taking its total number ...
30 Apr 2012
| by Matthew Chapman
Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing...The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season.
Waitrose signed a new ...
stating, "Everyone at Waitrose would like to congratulate Brian McDermott [the manager] and his team ...
30 Apr 2012
| by Matthew Chapman
that mimic the launch campaign for Waitrose's Essentials....The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue-and-white-striped Value range.
Waitrose launched a similar strategy in June 2009 for its own-brand Essential range.
Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ...
20 Mar 2012
| by Matthew Chapman
Waitrose's Easter television campaign will star a 10-year-old from Essex who plays a "mini" Heston...of hundreds of other applicants. Waitrose's hot cross buns are soaked in Earl Grey tea and contain sultanas, California raisins, orange zest and mandarin extracts.
Waitrose.com is working on an ongoing ...
20 Mar 2012
The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand
16 Mar 2012
| by Matthew Chapman
Waitrose and Mumsnet have teamed up for an ongoing partnership that kicks off by asking the site...A Waitrose.com sponsored forum on Mumsnet asked users what they would most like their children ...
development and product testing.
Waitrose.com is also considering using the partnership to get Mumsnet users to test recipes created by Waitrose brand ambassadors Heston Blumenthal and Delia Smith.
Peter ...
07 Mar 2012
| by Matthew Chapman
Operating profits at John Lewis and Waitrose fell in the year to 28 January 2012, as increased....
Meanwhile, sister brand Waitrose managed a like-for-like food sales increase of 3.6%, helping it boost gross sales by 8.6% to 5.4bn.
However, operating profits at Waitrose dropped 5.2% to 260.6m as it invested in 29 new branches and introduced its Essential Waitrose range and Brand Price Match initiative ...
29 Nov 2011
| by Matthew Chapman
Waitrose is launching 'how-to' videos starring brand ambassadors, such as Delia Smith, as it looks..., including Masterchef 2010 winner Dhruv Baker, will be hosted on Facebook.
The first video shows Waitrose ...
on Wednesday (30 November) on Facebook. It is also launching a Christmas day planner app.
Waitrose digital ...
Manning Gottlieb OMD, after it won Waitrose's account in the summer following a competitive pitch process ...
25 Nov 2011
| by Matthew Chapman
Waitrose, mirroring a simliar move by rival retailers....in the window display of the Brighton branch of the retailer's sister chain Waitrose.
The trial is initially a one-off, but if proved successful, will be rolled out to other Waitrose stores.
The initiative ...
the parent company of John Lewis and Waitrose has rolled out this "click and collect" service to 129 John ...
08 Nov 2011
magic" in the Christmas campaign for Waitrose.
