Waitrose to sell Fairtrade condoms
21 Feb 2011 | by John Reynolds
Waitrose is reinforcing its sustainability credentials by becoming the first major UK supermarket to sell Fairtrade condoms.
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Waitrose is preparing its biggest marketing campaign to date for its delivery service, coinciding with the extension of the service's reach within the M25 next month in greater competition with Ocado.
Waitrose is reinforcing its sustainability credentials by becoming the first major UK supermarket to sell Fairtrade condoms.
Waitrose managing director Mark Price has indicated that the supermarket is plotting to open more of its Food & Home stores, as it looks to diversify revenues from its core food offering.
Waitrose has launched a free iPhone app and mobile website in response to an increased number of browsers accessing Waitrose.com through their mobile phones.
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