Waitrose launches Easter ad starring 10-year-old 'Heston'
20 Mar 2012 | by Matthew Chapman
Waitrose's Easter television campaign will star a 10-year-old from Essex who plays a "mini" Heston Blumenthal, in a flashback to the 1970s.
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Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing the team's promotion into the Premier League.
Waitrose's Easter television campaign will star a 10-year-old from Essex who plays a "mini" Heston Blumenthal, in a flashback to the 1970s.
Manning Gottlieb OMD scooped the Grand Prix and the award for the best use of TV in an integrated campaign at the Thinkbox Planning Awards yesterday, run in association with Campaign and Media Week.
Waitrose has launched a new campaign highlighting British produce, following a quintessentially British campaign to promote the Royal Wedding and Easter breaks.
Waitrose is to extend its successful marketing campaign featuring brand ambassadors Delia Smith and Heston Blumental in a series of instructional Christmas ads from tonight (11 November).
LONDON - Channel 4 has signed up Waitrose for a year-long sponsorship of food programming, with activity kicking off around Heston's Blumenthal's new series, 'Heston's Feasts'.
Hill & Knowlton has appointed Waitrose's Becky Erwood as an associate director within its food & drink team.
LONDON - JCDecaux is to expand its outdoor media network at Waitrose to a further 15 branches of the high-end supermarket.
LONDON - Waitrose has been forced to re-edit its Christmas TV ad following complaints from the public that it is disrespectful to the families of soldiers who have died in Afghanistan.
LONDON - The supermarket chain Waitrose is the latest brand to pull its advertising from Fox News following the presenter Glenn Beck's comments about the US president, Barack Obama.
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