Waitrose congratulates Reading on promotion to Premier League
30 Apr 2012 | by Matthew Chapman
Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing the team's promotion into the Premier League.
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Waitrose matches Tesco prices as Morrisons' growth slows
03 May 2012 | by Daniel Farey-Jones
Waitrose has pledged to match Tesco's prices on all branded grocery products excluding promotions, while Morrisons reports its growth phase is running out of steam.
Tesco mimics Waitrose with Everyday Value range push
30 Apr 2012 | by Matthew Chapman
Tesco has set its sights on winning market share for its Everyday Value range by running ads that mimic the launch campaign for Waitrose's Essentials.
Waitrose launches Easter ad starring 10-year-old 'Heston'
20 Mar 2012 | by Matthew Chapman
Waitrose's Easter television campaign will star a 10-year-old from Essex who plays a "mini" Heston Blumenthal, in a flashback to the 1970s.
Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH
20 Mar 2012
The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand of hot cross buns.
Waitrose ties up with Mumsnet for Mother's Day push
16 Mar 2012 | by Matthew Chapman
Waitrose and Mumsnet have teamed up for an ongoing partnership that kicks off by asking the site's users to submit Mother's Day recipes.
John Lewis and Waitrose profits drop
07 Mar 2012 | by Matthew Chapman
Operating profits at John Lewis and Waitrose fell in the year to 28 January 2012, as increased investment in promotional activity and store openings offset a 6.4% rise in group sales to £8.7bn.
Waitrose rolls out Christmas cooking 'how-to' videos
29 Nov 2011 | by Matthew Chapman
Waitrose is launching 'how-to' videos starring brand ambassadors, such as Delia Smith, as it looks to better engage with consumers on social media.
John Lewis teams up with Waitrose to open virtual store
25 Nov 2011 | by Matthew Chapman
John Lewis is launching a virtual store by trialling a QR code window display in sister store Waitrose, mirroring a simliar move by rival retailers.
It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an announcement by fellow group brand John Lewis.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
