Waitrose 'school of magic' by BBH
08 Nov 2011
Delia Smith and Heston Blumenthal feature in their own Harry Potter-inspired "school of Christmas magic" in the Christmas campaign for Waitrose.
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The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand of hot cross buns.
Delia Smith and Heston Blumenthal feature in their own Harry Potter-inspired "school of Christmas magic" in the Christmas campaign for Waitrose.
Bartle Bogle Hegarty has hired Ken Hoggins, the long-standing creative director on Waitrose, to head creative on the £25 million account.
Manning Gottlieb OMD scooped the Grand Prix and the award for the best use of TV in an integrated campaign at the Thinkbox Planning Awards yesterday, run in association with Campaign and Media Week.
Waitrose has appointed Bartle Bogle Hegarty to handle its £25m advertising account, three months after beginning talks with the start-up agency Now.
Waitrose's £25 million advertising account is poised to move into new agency Now, unveiled last week by founders John Townshend, Mark Lund and Kate Waters.
Outdoor media owner JCDecaux has added 20 branches to its network of six-sheets at Waitrose supermarkets, attracting new brands and bringing its total to 104 sites.
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