John Lewis teams up with Waitrose to open virtual store
25 Nov 2011 | by Matthew Chapman
John Lewis is launching a virtual store by trialling a QR code window display in sister store Waitrose, mirroring a simliar move by rival retailers.
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Waitrose rolls out Christmas cooking 'how-to' videos
29 Nov 2011 | by Matthew Chapman
Waitrose is launching 'how-to' videos starring brand ambassadors, such as Delia Smith, as it looks to better engage with consumers on social media.
Waitrose 'school of magic' by BBH
08 Nov 2011
Delia Smith and Heston Blumenthal feature in their own Harry Potter-inspired "school of Christmas magic" in the Christmas campaign for Waitrose.
It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an announcement by fellow group brand John Lewis.
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
Waitrose is making its first foray into loyalty cards as part of a strategy to reward customers and better understand their shopping habits.
Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
I'm currently reading a tome about ancient Rome, in which loyalty is a recurring theme.
Waitrose takes on Tesco with biggest value campaign
05 Oct 2011 | by Matthew Chapman
Waitrose has made a £19m commitment to continue to match Tesco's prices, as it gears up for its biggest-ever value-focused campaign.
Waitrose hands Manning Gottlieb OMD social media business
30 Sep 2011 | by Sophie Maden
Waitrose has appointed Manning Gottlieb OMD to handle its social media account, the first time it has engaged a dedicated social media agency.
Waitrose pushes first 'Food, Fashion and Home' store
29 Sep 2011 | by Matthew Chapman
Waitrose is rolling out a direct marketing campaign for its newly refurbished Canary Wharf store, its first branch to carry fashion.
Waitrose rolls onto petrol forecourts
12 Sep 2011 | by John Reynolds
Waitrose has signed a deal with Shell to open its Little Waitrose convenience stores at petrol stations across the country.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
