Profile: Michael Bates, marketing director, Morrisons
16 Jun 2010 | by Joe Thomas
target,' says Bates. Despite the change at the top, as well as the hiring of former Waitrose marketer ...
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PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... , marketing director, Waitrose, Suki Thompson, managing partner, Oyster-catchers, Sarah Warby, marketing ...
Bartle Bogle Hegarty dominates IPA Effectiveness Awards
04 Nov 2008 | by Alex Brownsell
-owned Dove, and MCBD for Waitrose. The full list of winners at the IPA Effectiveness Award ceremony are ... for Virgin Atlantic, Virgin Atlantic Airways Miles Calcraft Briginshaw Duffy for Waitrose Bronze Awards ...
Morrisons rebounds on the back of 'value with quality' positioning
26 Aug 2008 | by Miranda Fitzgerald
.5%), Asda (8.5%), Sainsbury's (5.3%) and Waitrose (4%), according to TNS Worldpanel. Morrisons has also increased its market share from 10.9% to 11.1%, at a time when the shares of Tesco, Sainsbury's and Waitrose ... to the ambience of Waitrose or Sainsbury's. It has benefited from the introduction of celebrity advertising ...
V Water to launch experiential campaign offering free drinks
25 Jun 2007 | by Alex Donohue
nutritional, herbal, vitamin and mineral properties, retails in Waitrose, Harvey Nichols, EAT, Wholefoods ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
