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The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...
intelligence service to optimise all of its permission-based email marketing campaigns for John Lewis, Waitrose ... information to reflect the relationship that each customer has with John Lewis, Waitrose and Greenbee. Based ...
LONDON - Waitrose will start to send out monthly emails to customers next month in a programme...and the Waitrose.com website, which offers more in-depth information and forums. Marc Nohr, managing partner ... harnessed to drive personalised customer communications for Waitrose. Waitrose also has a monthly customer magazine, Waitrose Food Illustrated, which has a circulation of around 300,000. It is produced ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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