Editor's comment: Clubcard: reinvent or face extinction
15 Feb 2012 | by Noelle McElhatton
company Criteo underscores Clubcard's naysayers, revealing that Waitrose is to use Criteo's technology ...
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Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
like Waitrose - are gaining ground. Another challenge is culture and mindset. Tesco achieved ...
It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
This week's big data news was about Waitrose launching their loyalty card, but re-wind a week...that in the shops as quickly as possible." So while Waitrose will get to see who is buying what, the other half ...
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
Waitrose is making its first foray into loyalty cards as part of a strategy to reward customers...The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt ... they wanted to be rewarded. This week, it will send out the card to myWaitrose members and Waitrose ... the value of their past four weeks shopping every month, and one will win a full year s worth of Waitrose ...
Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
on your investment.' Now another grocer has just taken the plunge. Waitrose customers will no doubt ... to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ... of the retailer's business, and Waitrose is on a growth mission. At a time of rising concern over data privacy ...
Boots explores opening up Advantage Card to other retailers
24 May 2010 | by Joe Thomas
and Waitrose began trialling the sale of each other's own-label products in a selection of stores across the UK. The move enables Boots customers to buy groceries, including products from the Essential Waitrose range ...
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
Marc Nohr. Privately owned. DM 85%, other 15%. Clients include: Waitrose, Lexus, COI Libertine ...
Unilever trials targeted colour coupons in Sainsbury's
25 Mar 2008 | by Daniel Farey-Jones
of investment it generates. Catalina also held discussions with Waitrose about using its system, but earlier this month Waitrose managing director Mark Price told Promotions Incentives magazine he ruled out ...
Nine shortlisted for PPA's customer magazine award
19 Mar 2008 | by Alex Donohue
last year, is also nominated along with its Waitrose Food Illustrated title. Other titles ...
Proximity London leads field for 2007 DMA awards
01 Nov 2007 | by Alex Donohue
work, while Kitcatt Nohr Alexander Shaw is shortlisted for two awards for its work with Waitrose ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
