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PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

from RNLI and Waitrose showing people just how relevant and clever direct mail can be, the future ... coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw

to shop at Waitrose this Easter season....In addition to drawing in shoppers, the campaign is also introducing a new partnership between Waitrose and Delia Smith and Heston Blumenthal. Selected MyWaitrose members will even receive a food hamper mailing which includes the ingredients needed to make Delia's rhubarb and ginger brulee. ...

Nine shortlisted for PPA's customer magazine award

last year, is also nominated along with its Waitrose Food Illustrated title. Other titles ...

Proximity London leads field for 2007 DMA awards

work, while Kitcatt Nohr Alexander Shaw is shortlisted for two awards for its work with Waitrose ...

Waitrose backs seasonal range

LONDON - Waitrose is launching a direct campaign to promote its autumn 'Best of British' seasonal.... It encourages them to visit Waitrose stores through the inclusion of discount vouchers, which will be dated ... , Waitrose ran a reactive press ad, also by Kitcatt Nohr. It referred to then-Chelsea FC manager Jose ... you better omlettes. So when the class-one eggs are in Waitrose and you cannot get there, you have a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.