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It's not just Waitrose getting clever with data

This week's big data news was about Waitrose launching their loyalty card, but re-wind a week...that in the shops as quickly as possible." So while Waitrose will get to see who is buying what, the other half ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

from RNLI and Waitrose showing people just how relevant and clever direct mail can be, the future ... coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

Loyalty goes local as Caterham launches card scheme

Normal 0 Thirty-two businesses have joined the scheme, including local branches of national chains Waitrose, Dolland Aitchison and Wimpy. Other members include hairdresser's Touche and Amber Room, Westway Butchers, Swift Windows, and piano shop Vivace. Rather than collecting points ...

Unilever trials targeted colour coupons in Sainsbury's

of investment it generates. Catalina also held discussions with Waitrose about using its system, but earlier this month Waitrose managing director Mark Price told Promotions Incentives magazine he ruled out ...

Proximity London leads field for 2007 DMA awards

work, while Kitcatt Nohr Alexander Shaw is shortlisted for two awards for its work with Waitrose ...

Dunnhumby's media evaluation tool threatens the long view

those who shop at Waitrose, for example. This tool seems designed to drive marketing activity to where ...

Commuter towns are biggest home shopping spenders

has families that do their conventional shopping in upmarket supermarkets such as Waitrose ...

Gym loyalty scheme signs retail partners

LONDON - Waitrose, Sainsbury's, Marks & Spencer, Comet and Carphone Warehouse are among the big

SBGFinex rebrands as Dad following management buyout

, Waitrose and Sony BMG, and intends to continue its evolution into the digital and mobile sphere. Dad said ...

 

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