Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
like Waitrose - are gaining ground. Another challenge is culture and mindset. Tesco achieved ...
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Sainsbury's targets mothers with Little Ones revamp
12 Apr 2012 | by Matthew Chapman
The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...
Editor's comment: Clubcard: reinvent or face extinction
15 Feb 2012 | by Noelle McElhatton
company Criteo underscores Clubcard's naysayers, revealing that Waitrose is to use Criteo's technology ...
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
Waitrose is making its first foray into loyalty cards as part of a strategy to reward customers...The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt ... they wanted to be rewarded. This week, it will send out the card to myWaitrose members and Waitrose ... the value of their past four weeks shopping every month, and one will win a full year s worth of Waitrose ...
Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
on your investment.' Now another grocer has just taken the plunge. Waitrose customers will no doubt ... to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ... of the retailer's business, and Waitrose is on a growth mission. At a time of rising concern over data privacy ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
from RNLI and Waitrose showing people just how relevant and clever direct mail can be, the future ... coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...
Boots explores opening up Advantage Card to other retailers
24 May 2010 | by Joe Thomas
and Waitrose began trialling the sale of each other's own-label products in a selection of stores across the UK. The move enables Boots customers to buy groceries, including products from the Essential Waitrose range ...
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
Marc Nohr. Privately owned. DM 85%, other 15%. Clients include: Waitrose, Lexus, COI Libertine ...
Loyalty cards face a struggle in an era of price discounting
18 Aug 2009 | by David Benady
Tesco to aim its communications at potential Waitrose shoppers and avoid unnecessary discounts ...
Waitrose offers customers loyalty scheme
14 Jan 2009 | by Miranda Fitgerald
LONDON - Waitrose is to launch a loyalty scheme in a bid to boost customer retention....The scheme, called Waitrose Food Club, will be led by the supermarket's managing director Mark ... that Waitrose would be offering more promotions, deeper discounts in response to the challenging economic times' The scheme is Waitrose's first move into the loyalty club arena, although its rival Tesco and Sainsbury ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
