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Waitrose and Jamie Oliver vie for cooks' digital affections

Waitrose's Christmas app has broken into the BR app chart, while celebrity chef Jamie Oliver has...Oliver has released the app, which is a follow-up to his 20-Minute Meals app, independently of his relationship with Sainsbury's. Both his and Waitrose's new apps are free, but Jamie's Recipes only offers free access to 10 recipes and charges $2.99 per additional recipe. Apps for retailers Argos ...

Bing games app tops BR app chart

The Waitrose app, which includes a series of helpful features such as a branch locator, recipe ideas and how-to videos, remains in the top ten, and the Premier League kick off has propelled Sky Sports' app back up the chart Having climbed into the top ten last week, B Q's educational DIY ...

Waitrose climbs up BR app chart

Apps from Waitrose and B&Q have jumped into the top ten in Brand Republic's branded app chart...BBC News and Facebook have spent a third week at number one and two respectively, while Cineworld is at number three for a second week. The Waitrose app, which includes a series of helpful features such as a branch locator, recipe ideas and how-to videos, is up nine places to number five. B Q ...

BBC holds on to top spot in BR app chart

BBC News remains top of Brand Republic's branded app chart, but Cineworld and Waitrose are among...and fifth. Further down the chart, new releases from Waitrose and DIY retailer B Q have sneaked ...

Waitrose invests in mobile presence

Waitrose has launched a free iPhone app and mobile website in response to an increased number...exclusive-to-Waitrose recipes from Delia Smith and Heston Blumenthal, who, in March, signed up to front ads for the food retailer. A spokeswoman for Waitrose said the mobile website had the "look and feel ... and online marketing at Waitrose, said: "We are confident that iPhone and mobile users will enjoy the easy ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.