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Waitrose rolls out Christmas cooking 'how-to' videos

29 Nov 2011 | by Matthew Chapman

Waitrose is launching 'how-to' videos starring brand ambassadors, such as Delia Smith, as it looks..., including Masterchef 2010 winner Dhruv Baker, will be hosted on Facebook. The first video shows Waitrose ... on Wednesday (30 November) on Facebook. It is also launching a Christmas day planner app. Waitrose digital ... Manning Gottlieb OMD, after it won Waitrose's account in the summer following a competitive pitch process ...

Waitrose to launch dedicated YouTube channel

14 Jun 2010 | by Alex Brownsell

Waitrose is to launch a branded channel on YouTube, as the retailer continues its attempt to appeal...;} The channel, to be found at www.youtube.com/waitrose , will tie in with the supermarket's ongoing culinary ... , and inform people how Waitrose sources its products. The YouTube channel, created by Kitcatt Nohr Alexander Shaw, launches on 17 June. It follows the rollout of what Waitrose claimed to be the UK's first digital ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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