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Waitrose invests in mobile presence
30 Jul 2010 | by Katherine Levy
Waitrose has launched a free iPhone app and mobile website in response to an increased number...exclusive-to-Waitrose recipes from Delia Smith and Heston Blumenthal, who, in March, signed up to front ads for the food retailer. A spokeswoman for Waitrose said the mobile website had the "look and feel ... and online marketing at Waitrose, said: "We are confident that iPhone and mobile users will enjoy the easy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
