BA secures deal with Classic FM
10 Feb 2009 | by Staff
magazine and website, as well as sponsored British Airways CD covermounts. Last month, Waitrose signed a ...
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Will an eNRS prompt far greater spend online?
25 Mar 2009 | by Staff
two holidays a year and shop in Waitrose. In the digital space, we can target people through more ...
Meet Kate Scally, Waitrose
03 Feb 2009 | by Staff
Kate Scally is manager, marketing communications, at Waitrose...Brand controlled? Waitrose. What are your main priorities over the next 12 months? To provide a truly integrated approach to customer communications and to test and learn the opportunities open ... will marketing be in securing Waitrose's share in 2009? Marketing will play an even more important role ...
John Brown in divisional refit
11 Nov 2008 | by John Reynolds
Its core customer publishing business, catalogue business Code-London, digital offering Fingal and Act-Two, its children's publisher, will now be traded together under one roof, renamed under the John Brown brand. The move comes as the publisher of titles such as Waitrose Food Illustrated reduces its ...
The seven ages of magazine readers
30 Sep 2008 | by Tom de Castella
, and relate to mid-market, high-quality brands such as John Lewis, Waitrose, Audi and Bose. Media Week's age ...
Reader's Digest adopts fresh outlook with improved content
23 Sep 2008 | by Chris Fuller
, such as Waitrose and M S, is the adopted tactic to stop the over-50s jumping ship. So let's start with the big ...
Food - Asda Magazine dominates food setor
19 Aug 2008 | by Isabella Piasecka
Food 340,057 -7.1 0.5 (BBC Magazines) Waitrose Food Illustrated 320,006 0.3 1 ...
Word of Mouth - Recession
15 Jul 2008 | by Matthew White
their levels to equal those of Waitrose. During this period even Tesco fell, declining 11%. What starts as buzz ...
Five networks for Tesco estate
15 Jul 2008 | by Media Week
from 2005-06. Last December, JCDecaux was awarded the outdoor advertising business for the Waitrose ...
BBC steps up Australian publishing venture
08 May 2008 | by Tristan O'Carroll
of ABC s delicious and of Waitrose Food Illustrated in the UK. He has also been editorial director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
