Q&A: Jim Stengel - Shared wisdom
14 Sep 2010 | by Kim Benjamin
culture around these feelings. Waitrose, too, excels when it comes to innovation and customer ...
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PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... , marketing director, Waitrose, Suki Thompson, managing partner, Oyster-catchers, Sarah Warby, marketing ...
Boots profits rise above £1bn
17 May 2010 | by Joe Thomas
. In March, Boots and Waitrose began trialling the sale of each other's own-label products in a selection ... the Essential Waitrose range, and special treats' from a range of 1,500 products supplied by the supermarket ...
The Marketing Profile: Elizabeth Fagan of Boots
06 Oct 2009 | by Joe Thomas
-ship with supermarket chain Waitrose, Boots will supply healthcare and wellbeing products to the supermarket. In return, Waitrose will supply Boots with a range of foods. Fagan says the deal will increase Boots' accessibility ...
Experts weigh up the marketing benefits of Waitrose and Boot tie-up
29 Sep 2009 | by Joe Thomas
LONDON - As part of Waitrose's expansion plans, predicated on the roll-out of a convenience store..., with Boots supplying health-care and well-being products, and Waitrose supplying Boots with a range of foods. In addition, pharmacies in 13 Wait-rose stores will be rebranded as 'Boots Pharmacy'. Boots marketing director Elizabeth Fagan says the deal with Waitrose offers an opportunity to both businesses. 'We ...
Natural cosmetics brand Burt's Bees to double UK marketing spend
15 Jul 2009 | by Amy Golding
including Boots and Waitrose. It has plans to roll out in other stores including Superdrug. John Replogle ...
Will 'comfort brands' prosper in hard times?
23 Jun 2009 | by Susan Bashford
cites Virgin Atlantic's 25th anniversary ads and Waitrose's focus on supporting British producers ...
Bartle Bogle Hegarty dominates IPA Effectiveness Awards
04 Nov 2008 | by Alex Brownsell
-owned Dove, and MCBD for Waitrose. The full list of winners at the IPA Effectiveness Award ceremony are ... for Virgin Atlantic, Virgin Atlantic Airways Miles Calcraft Briginshaw Duffy for Waitrose Bronze Awards ...
Can London's £1.6bn megamall Westfield hit target?
02 Sep 2008 | by Jemima Bokaie
The centre hopes its positioning as a premium entertainment hub, with 265 shops as well as a food quarter, library, gym, spa and 14-screen cinema complex, will help it ride out any recession. The 43-acre site, which took five years and 1.6bn to build, is anchored by Next, Waitrose, Debenhams, Marks ...
Morrisons rebounds on the back of 'value with quality' positioning
26 Aug 2008 | by Miranda Fitzgerald
.5%), Asda (8.5%), Sainsbury's (5.3%) and Waitrose (4%), according to TNS Worldpanel. Morrisons has also increased its market share from 10.9% to 11.1%, at a time when the shares of Tesco, Sainsbury's and Waitrose ... to the ambience of Waitrose or Sainsbury's. It has benefited from the introduction of celebrity advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
