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PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... , marketing director, Waitrose, Suki Thompson, managing partner, Oyster-catchers, Sarah Warby, marketing ...

Boots profits rise above £1bn

. In March, Boots and Waitrose began trialling the sale of each other's own-label products in a selection ... the Essential Waitrose range, and special treats' from a range of 1,500 products supplied by the supermarket ...

The Marketing Profile: Elizabeth Fagan of Boots

-ship with supermarket chain Waitrose, Boots will supply healthcare and wellbeing products to the supermarket. In return, Waitrose will supply Boots with a range of foods. Fagan says the deal will increase Boots' accessibility ...

Experts weigh up the marketing benefits of Waitrose and Boot tie-up

LONDON - As part of Waitrose's expansion plans, predicated on the roll-out of a convenience store..., with Boots supplying health-care and well-being products, and Waitrose supplying Boots with a range of foods. In addition, pharmacies in 13 Wait-rose stores will be rebranded as 'Boots Pharmacy'. Boots marketing director Elizabeth Fagan says the deal with Waitrose offers an opportunity to both businesses. 'We ...

Christmas 2008 TV ads - view them all here

'Connor Waitrose 'christmas at waitrose' by MCBD Waitrose has opted for a sentimental theme for a Christmas TV ad ...

The Work: New campaigns - UK

, the photosensitive properties of the grass create a reproduction of the photograph. WAITROSE - INDIAN DOOR-DROP CREDITS Project: Indian door-drop Client: Nikky Gamble, assistant marketing manager, Waitrose Brief ... -drop THE LOWDOWN Waitrose is promoting its Indian food range using a direct marketing campaign designed to look ...

The Work: New campaigns - UK

-second TV spots, as well as print and digital advertising. WAITROSE - REGIONAL CAMPAIGN CREDITS Project: Regional campaign Client: Graham Gordon, local marketing manager, Waitrose Brief: Encourage people to visit their local Waitrose branch and promote health and wellbeing throughout January ...

The Work: New campaigns - UK

float when filled with helium. WAITROSE - LOCALLY PRODUCED CREDITS Project: Locally produced Client: Gillian Black, marketing manager, advertising, Waitrose Brief: Raise awareness of Waitrose ... -production: Jon Hollis Audio Post-production: Zoo Exposure Exposure: National TV THE LOWDOWN Waitrose ...

Brylcreem to launch unisex styling range

, Waitrose and Wilkinson stores. Each product will cost 3.49. It will be promoted via a series of online ...

Naty breaks into sanpro market with green range

in the UK in Sainsbury's and Waitrose since 2000. Stockists for the feminine hygiene market have yet ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.