Chris Ridd lands planning director role at Isobel
27 Apr 2012 | by Nick Batten
included Waitrose, John Lewis and the NSPCC. Hastings said: "Chris is an important hire in strengthening ...
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Waitrose congratulates Reading on promotion to Premier League
30 Apr 2012 | by Matthew Chapman
Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing...The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season. Waitrose signed a new ... stating, "Everyone at Waitrose would like to congratulate Brian McDermott [the manager] and his team ...
Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose...of Waitrose and drive sales before Christmas To build up the Jack Daniel's customer relationship ... helped the sales team strike a deal with Waitrose to sell the whiskey ahead of Christmas and promote its ...
Waitrose launches Easter ad starring 10-year-old 'Heston'
20 Mar 2012 | by Matthew Chapman
Waitrose's Easter television campaign will star a 10-year-old from Essex who plays a "mini" Heston...of hundreds of other applicants. Waitrose's hot cross buns are soaked in Earl Grey tea and contain sultanas, California raisins, orange zest and mandarin extracts. Waitrose.com is working on an ongoing ...
Mike Hoban, Jonathan Allan and Lindsay Pattison join TV planning awards judges
09 Mar 2012 | by Maisie McCabe
, director of brand strategy and communications, Sky Media; Jo Massey, advertising manager at Waitrose ...
M&S and Sainsbury's buck consumers' indifference to brands
02 Mar 2012 | by Maisie McCabe
came in at 15; and Waitrose at 20. Cox said: "Retail brands must understand how the relationships ...
Supermarkets stop the presses: are the big chains turning their back on newspapers?
01 Mar 2012 | by John Reynolds
the 3.2m it spent in January 2011. Waitrose cold-shouldered the medium altogether in the first month ...
MAGAZINE ABCs: July - December 2011: The top 100 magazines at a glance
16 Feb 2012 | by Arif Durrani
,456 N/A 2.7% Waitrose Kitchen 354,018 2.1% 2.1% Benhealth 353,037 0 ...
Why should supermarkets be on the media plan?
16 Feb 2012
be collected from the local Waitrose store. Despite the rise in internet shopping, footfall at supermarkets ...
My Media Week: Mark Halliday
01 Feb 2012 | by Hayley Pinkerfield
in training yesterday. I'm then over at BBH for a Waitrose status meeting, going through a few action ... , including the world's first ever augmented reality TV ad for Waitrose last Christmas. At 5pm, it ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
