15 May 2012
| by Heather McCarthy
brands.
With supermarkets such as Waitrose offering their own label products at cheaper prices ...
14 May 2012
| by Matthew Chapman
of incremental share. Waitrose entered this space two years ago and has done very well from it, winning ...
on the essentials. "Perhaps the surprise is how long it has taken M S to make this move. Waitrose launched ...
with its stronger packaging and compelling pricing and the announcement by Waitrose that their shoppers ...
04 May 2012
| by Matt Cartmell
comms.
The news came as the retailer faces a fresh challenge from Waitrose, which has launched a ...
03 May 2012
| by Daniel Farey-Jones
Waitrose has pledged to match Tesco's prices on all branded grocery products excluding promotions...according to how prices move.
Waitrose has opened 50 stores since September 2010, taking its total number ...
30 Apr 2012
| by Matthew Chapman
Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing...The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season.
Waitrose signed a new ...
stating, "Everyone at Waitrose would like to congratulate Brian McDermott [the manager] and his team ...
30 Apr 2012
| by Matthew Chapman
that mimic the launch campaign for Waitrose's Essentials....The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue-and-white-striped Value range.
Waitrose launched a similar strategy in June 2009 for its own-brand Essential range.
Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ...
26 Apr 2012
reputation on every other measure: Asda offered the most reasonably priced goods (43 per cent); Waitrose ...
); and the Co-op operated in the most ethical way (27 per cent). Overall, respondents thought Waitrose (24 per ...
.
But retailers' sales data told a different story. Tesco was down, while Sainsbury's and Waitrose were ...
24 Apr 2012
| by Starcom MediaVest Group
shoppers engaging with a brand on social media are twice as likely to shop there, with Waitrose found ...
, Co-op, Morrisons, Sainsbury s, Tesco or Waitrose.
Waitrose has the least loyal ...
16 Apr 2012
| by Elly Woolston
shopper.
Waitrose, on the other hand, gives its customers the choice of what scheme to donate ...
12 Apr 2012
| by Matthew Chapman
The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet .
Strategic content agency Seven has redesigned the Little Ones site, which has been split ...