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Store brands gain ground on national brands

brands. With supermarkets such as Waitrose offering their own label products at cheaper prices ...

Industry view: Does M&S's new value food range hit the spot?

of incremental share. Waitrose entered this space two years ago and has done very well from it, winning ... on the essentials. "Perhaps the surprise is how long it has taken M S to make this move. Waitrose launched ... with its stronger packaging and compelling pricing and the announcement by Waitrose that their shoppers ...

Tesco media director Trevor Datson leaves to consider next steps

comms. The news came as the retailer faces a fresh challenge from Waitrose, which has launched a ...

Waitrose matches Tesco prices as Morrisons' growth slows

Waitrose has pledged to match Tesco's prices on all branded grocery products excluding promotions...according to how prices move. Waitrose has opened 50 stores since September 2010, taking its total number ...

Waitrose congratulates Reading on promotion to Premier League

Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing...The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season. Waitrose signed a new ... stating, "Everyone at Waitrose would like to congratulate Brian McDermott [the manager] and his team ...

Tesco mimics Waitrose with Everyday Value range push

that mimic the launch campaign for Waitrose's Essentials....The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue-and-white-striped Value range. Waitrose launched a similar strategy in June 2009 for its own-brand Essential range. Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

reputation on every other measure: Asda offered the most reasonably priced goods (43 per cent); Waitrose ... ); and the Co-op operated in the most ethical way (27 per cent). Overall, respondents thought Waitrose (24 per ... . But retailers' sales data told a different story. Tesco was down, while Sainsbury's and Waitrose were ...

The changing values and behaviours of UK shoppers

shoppers engaging with a brand on social media are twice as likely to shop there, with Waitrose found ... , Co-op, Morrisons, Sainsbury s, Tesco or Waitrose. Waitrose has the least loyal ...

Think BR: Every little can help Tesco

shopper. Waitrose, on the other hand, gives its customers the choice of what scheme to donate ...

Sainsbury's targets mothers with Little Ones revamp

The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...

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