ANALYSIS: Searching for volume sales’
25 Jan 1996 | by MIKE HEWITT
and Sainsbury with best-sellers, and now hopes to add Waitrose to the list. At least publishers have ...
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FOCUS; MARKETING COMMUNICATIONS: How PR can help brands hatch
26 Jan 1996 | by LEXIE GODDARD
to selected branches of Waitrose and top London restaurants. Focus PR helped produce a restaurant ... of Country Life at Waitrose, a tree would be planted on a site run by The Woodland Trust overlooking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
