ATW group rescues Marshalls staff and billings worth pounds 8m
19 Dec 1997 | by CLAIRE BEALE
compensate for LLS Jaffe Keating s loss of the pounds 4 million Waitrose supermarket account to Banks ...
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Banks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
.5 million advertising task to position Waitrose as the top supermarket for value and quality....task to position Waitrose as the top supermarket for value and quality. The move coincides with a new determination by the John Lewis subsidiary to put more effort into branding. Waitrose ... . With Banks Hoggins in place, Waitrose hopes to capitalise on its reputation for quality, in much the same ...
Waitrose alters image with BHO
18 Dec 1997 | by DANNY ROGERS
Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds 4m through-the-line push...Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds 4m through-the-line push ... and sponsorship. Waitrose, the supermarket subsidiary of the John Lewis Partnership, enjoys a reputation ... -competitiveness. In a related move, Waitrose has named Mark Price as marketing director. Price, 36 ...
Whitworths joins snack market
23 Oct 1997 | by ANNE-MARIE CRAWFORD
the brand identity and packaging. Following test marketing carried out through Waitrose ...
MARKETING TECHNIQUE: Mail Order - Growth to make your head spin/Direct marketing is proving to be a major growth area for companies selling premium beer, wine and spirits. David Sumner-Smith reports
25 Sep 1997 | by DAVID SUMNER-SMITH
Wine Club, claims sales of double that. Add in Waitrose Wine Direct, Sainsbury s Wine Direct ... exclusively available through Waitrose Wine Direct, as opposed to in-store, is pounds 11 ... experience of buying wine, as does Waitrose Wine Direct and Victoria Wine. Berry Bros s mailings take ...
Nando’s win is saucy stuff for QBO
16 May 1997 | by KAREN DEMPSEY
Tesco, Safeway and Waitrose. QBO will also work on the launch of new branches of the fast food ...
Review: Marketing and advertising news in the week’s press ..
16 May 1997 | by JOHN TYLEE
, the department stores group and owner of Waitrose supermarkets, looks likely to be the latest retailer ...
ATW’s merged shop takes on Keating to head creative team
02 May 1997 | by KAREN YATES
the Waitrose chain, Playmobil toys and Air Jamaica. Keating, 43, who will have an equity stake ...
FOCUS: SPONSORSHIP - How to arrange a marriage of brands/Sponsorship has become more sophisticated and brands demand value for money and want to lend their names to complementary vehicles. Tara Nealon reports
18 Apr 1997 | by TARA NEALON
are on the increase . Waitrose became a first-time arts sponsor with the 1997 series of English Heritage open air ...
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