to remove filtersWaitrose alters image with BHO
18 Dec 1997 | by DANNY ROGERS
Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds 4m through-the-line push and appointed its first marketing director as it strives to throw off its expensive image.
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Banks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
J. Walter Thompson has poached the CIA Medianetwork vice-chairman, Marco Rimini, to fill the newly created post of director of strategy and development. Banks Hoggins O Shea has scooped the pounds 4.5 million advertising task to position Waitrose as the top supermarket for value and quality.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
