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Banks Hoggins and Waitrose link up to raise store’s profile

.5 million advertising task to position Waitrose as the top supermarket for value and quality....task to position Waitrose as the top supermarket for value and quality. The move coincides with a new determination by the John Lewis subsidiary to put more effort into branding. Waitrose ... . With Banks Hoggins in place, Waitrose hopes to capitalise on its reputation for quality, in much the same ...

Nando’s win is saucy stuff for QBO

Tesco, Safeway and Waitrose. QBO will also work on the launch of new branches of the fast food ...

Review: Marketing and advertising news in the week’s press ..

, the department stores group and owner of Waitrose supermarkets, looks likely to be the latest retailer ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.