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Whitworths joins snack market

23 Oct 1997 | by ANNE-MARIE CRAWFORD

the brand identity and packaging. Following test marketing carried out through Waitrose ...

MARKETING TECHNIQUE: Mail Order - Growth to make your head spin/Direct marketing is proving to be a major growth area for companies selling premium beer, wine and spirits. David Sumner-Smith reports

25 Sep 1997 | by DAVID SUMNER-SMITH

Wine Club, claims sales of double that. Add in Waitrose Wine Direct, Sainsbury s Wine Direct ... exclusively available through Waitrose Wine Direct, as opposed to in-store, is pounds 11 ... experience of buying wine, as does Waitrose Wine Direct and Victoria Wine. Berry Bros s mailings take ...

Review: Marketing and advertising news in the week’s press ..

16 May 1997 | by JOHN TYLEE

, the department stores group and owner of Waitrose supermarkets, looks likely to be the latest retailer ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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