ATW group rescues Marshalls staff and billings worth pounds 8m
19 Dec 1997 | by CLAIRE BEALE
compensate for LLS Jaffe Keating s loss of the pounds 4 million Waitrose supermarket account to Banks ...
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Banks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
.5 million advertising task to position Waitrose as the top supermarket for value and quality....task to position Waitrose as the top supermarket for value and quality. The move coincides with a new determination by the John Lewis subsidiary to put more effort into branding. Waitrose ... . With Banks Hoggins in place, Waitrose hopes to capitalise on its reputation for quality, in much the same ...
Waitrose alters image with BHO
18 Dec 1997 | by DANNY ROGERS
Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds 4m through-the-line push...Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds 4m through-the-line push ... and sponsorship. Waitrose, the supermarket subsidiary of the John Lewis Partnership, enjoys a reputation ... -competitiveness. In a related move, Waitrose has named Mark Price as marketing director. Price, 36 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
