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MARKETING TECHNIQUE: Mail Order - Growth to make your head spin/Direct marketing is proving to be a major growth area for companies selling premium beer, wine and spirits. David Sumner-Smith reports
25 Sep 1997 | by DAVID SUMNER-SMITH
Wine Club, claims sales of double that. Add in Waitrose Wine Direct, Sainsbury s Wine Direct ... exclusively available through Waitrose Wine Direct, as opposed to in-store, is pounds 11 ... experience of buying wine, as does Waitrose Wine Direct and Victoria Wine. Berry Bros s mailings take ...
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