Oliver to front Sainsbury's Xmas ads
07 Dec 2001
and the appearance in the national press of pictures of his wife, Jules, laden down with rival Waitrose carrier ...
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THE BOOK OF LISTS: The 10 Top customer magazines
17 Dec 2001
1. Waitrose Food Illustrated by John Brown Publishing JBP holds a customer publisher's dream brief from Waitrose - produce a high-quality food magazine full stop. The title's features are not restricted to products that can be found in the store and the result is a magazine that could go head ...
Good week for Waitrose but red faces
at Sainsbury's and Mothercare
16 Nov 2001
Sainsbury's and Waitrose were at odds this week, while a better week was had in the ice cream world...The week kicked off on a high note for supermarket chain Waitrose . While its bigger rival Sainsbury's has been forking out 250,000 for TV chef Jamie Oliver to endorse it and its products, his wife Jules was photographed by the Daily Mail laden down with Waitrose bags. And the real humiliation? She ...
RADIO'S NEW FRONTIERS: Ian Darby travels up and down the airwaves and reports on how radio is growing its slice of the adspend cake
09 Nov 2001 | by IAN DARBY
is spending more in general. Another new advertiser is Waitrose and more than a quarter of our sales ...
NEW MEDIA CHOICE: John Lewis
01 Nov 2001 | by BRIAN BLAIR, Marketing director, Modem Media
to manage your John Lewis or Waitrose account card is a welcome addition. Bearing in mind John ...
John Lewis to invest £30m into direct sales
09 Oct 2001 | by Staff,
The group, which owns the John Lewis department store and supermarket Waitrose, said it aims to become the UK's biggest direct seller. The 30m investment in its direct sales operation will be spread over a five-year period. It includes the launch this week of a new website, johnlewis.com, which ...
Banks Hoggins unveils 'quality' Waitrose ads
05 Oct 2001 | by JOHN TYLEE
Waitrose is underlining its support for Britain's beleaguered farmers by running TV advertising ... Waitrose's attempt to distance itself from its rivals by avoiding short-term price wars in favour of a ... lamb only to Waitrose for the past ten years. The theme is sustained in the accompanying ...
News ads for Waitrose
04 Oct 2001
Waitrose continues to play up its efforts to source trustworthy, premium foods in two new executions by Banks Hoggins O'Shea/FCB, breaking this week. In the first, touting the supermarket's Indian meals, an old Morris Ambassador is shown travelling across India. A voiceover says: "International ...
John Lewis adds two agencies to roster
21 Sep 2001 | by JOE LEPPER
PR for JLP supermarket chain Waitrose, added that a third of floor space in the department stores ... not include promotion of JLP's Waitrose chain of supermarkets. JLP, which employs 54,000 staff, has ...
DOES ADVERTISING HAVE A CONSCIENCE?: Agencies themselves are now being urged to take a more ethical approach to working and choosing clients
21 Sep 2001 | by CAMILLA PALMER
as the leading organic retailer, taking on Waitrose, Tesco and Sainsbury's - supermarkets that were already ...
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