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Top 10 Marketing moments of 2008

, Waitrose's decision to introduce its own 'meal for 10' was high praise indeed. Meanwhile Tesco, Asda ...

Ocado launches value range to take on Tesco

The 21-strong range comprises meat cuts, ready meals and dairy products which are priced cheaper than Waitrose own-brand products. Launch products include St Ivel Semi Skimmed Milk, Dovecote Park British Beef Mince and Kitchen Classics Sweet and Sour Chicken Rice. Over the next few months the online ...

The Work: Private View

behind the Waitrose (2) Christmas ad should be restless in their beds. Admittedly, John Paul Young's Love ... Waitrose staff. Why they failed to do the decent thing and stick a dollop of Cosi Fan Tutte on it instead ... 's. The Waitrose (2) Christmas TV ad features the producers of its Christmas food from around the world with snow ...

Brand health check: Tesco

Cull, customer communications director at BSkyB and a former marketing director at Waitrose ... after a while, but consider such messages as value plus fresh (Morrisons), value plus quality (Waitrose ...

Christmas 2008 TV ads - view them all here

'Connor Waitrose 'christmas at waitrose' by MCBD Waitrose has opted for a sentimental theme for a Christmas TV ad ...

Branding brief: Cawston Vale adds to its range

Pressed Apple Juice range. The drink will be sold exclusively in Waitrose.

Waitrose Christmas campaign looks at journeys home

LONDON - Waitrose is focusing on the festive homeward journey in its Christmas campaign, which...The TV ad, created and developed by MCBD, centres on the anticipation people feel on their journey home at Christmas. In between shots of people heading home, a range of Waitrose Christmas food is showcased. A mixture of 40 and 60 second ads will run until Christmas Eve, with additional 10 second ads ...

New Firefly Tonic drinks promises to revive consumers feeling 'sub-prime'

. The variant will initially be stocked in Waitrose, Wholefoods Market and Harvey Nichols before further roll ...

Bartle Bogle Hegarty dominates IPA Effectiveness Awards

-owned Dove, and MCBD for Waitrose. The full list of winners at the IPA Effectiveness Award ceremony are ... for Virgin Atlantic, Virgin Atlantic Airways Miles Calcraft Briginshaw Duffy for Waitrose Bronze Awards ...

BBH's Johnnie Walker wins Effectiveness Grand Prix

for Virgin Atlantic, Virgin Atlantic Airways Miles Calcraft Briginshaw Duffy for Waitrose Bronze ...

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