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Waitrose embarks on eCRM programme

29 Jan 2008 | by Daniel Farey-Jones

LONDON - Waitrose will start to send out monthly emails to customers next month in a programme...and the Waitrose.com website, which offers more in-depth information and forums. Marc Nohr, managing partner ... harnessed to drive personalised customer communications for Waitrose. Waitrose also has a monthly customer magazine, Waitrose Food Illustrated, which has a circulation of around 300,000. It is produced ...

Asda shortlists agencies ahead of web overhaul

29 Jan 2008 | by Gareth Jones

. This compares with 3.8m for Marks Spencer and 2.2m for Sainsbury s. Morrisons and Waitrose recently ...

Digital brief: Waitrose briefs Kitcatt Nohr Alexander Shaw

29 Jan 2008

Waitrose has briefed Kitcatt Nohr Alexander Shaw to roll out its first e-CRM programme as part of a

Westfield begins agency search

29 Jan 2008

brands including Marks & Spencer, House of Fraser, Debenhams, Next, Waitrose and department store Barneys ...

Marketing Report: Customer publishing - Home improvements

29 Jan 2008

Customer magazines have evolved and improved to the point where the company behind a title can charge consumers for the privilege of reading it, as Waitrose does with Waitrose Food Illustrated ... on the proportions, or indeed the production values, of a paid-for customer publication such as Waitrose Food ...

M&S gambles with its identity in move to branded foods

28 Jan 2008 | by Jemima Bokaie

Waitrose managing director Steven Esom, believes it is a departure. Customers wanting to buy ... -brands and M S food is negligible. M S faces further competition from Waitrose, following John Lewis ... , warns of the dangers of diluting M S premium positioning. Waitrose has an upmarket positioning even ...

Brightman to lead brand links at Somethin' Else

23 Jan 2008 | by Isabella Piasecka

the advertiser-funded programming deal with Waitrose for The Market Kitchen on UKTV Food. Somethin Else ...

Branding: Taiko Foods set for sushi festival

22 Jan 2008

The company supplies own-label sushi for Waitrose and Pret A Manger, but also sells products under the Taiko name. Taiko has hired Nexus Communications to create Sushi Matsuri - 'matsuri' means festival - to celebrate sushi and Japanese cuisine and to raise awareness of the brand. The focus for the activity, which ...

Launch Group boosts Tesco range

18 Jan 2008 | by Clare O'Connor

Launch Group has been hired on a three-month initial brief this month as Tesco looks to reinvigorate its health-food line. The retailer has introduced a new brand, 'Light Choices', in an effort to compete with Sainsbury's and Waitrose; both use the popular 'traffic light' labelling to draw attention ...

The Work: Private View

18 Jan 2008

. It was the best bit, and I really wanted it. I love Waitrose (2) and I'm a big fan of its advertising, too ... . And on their own, they're not particularly inspiring. So, on the basis that every Waitrose brief is a gift from ... sense that I'll be in good hands should the worst happen. Finally, Waitrose (2) print executions ...

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