to remove filtersLoyalty cards face a struggle in an era of price discounting
18 Aug 2009 | by David Benady
Tesco to aim its communications at potential Waitrose shoppers and avoid unnecessary discounts ...
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Waitrose rolls out campaign to promote delivery service
24 Aug 2009 | by Joe Thomas
LONDON - Waitrose is launching a direct marketing campaign to promote the benefits of using its..., or they can order online and pick up their groceries from a Waitrose store en-route. Shoppers can also arrange ...
Loyalty goes local as Caterham launches card scheme
03 Aug 2009 | by Daniel Farey-Jones
Normal 0 Thirty-two businesses have joined the scheme, including local branches of national chains Waitrose, Dolland Aitchison and Wimpy. Other members include hairdresser's Touche and Amber Room, Westway Butchers, Swift Windows, and piano shop Vivace. Rather than collecting points ...
Waitrose launches DM campaign for essentials
27 May 2009 | by Fiona Ramsay
LONDON - Waitrose has launched a direct marketing campaign to promote Essential Waitrose, its new.... Described as a range of everyday food and groceries at everyday, affordable prices, essential Waitrose ... . The campaign targets existing Waitrose customers. The DM pack's outer, which is illustrated with fresh produce from Waitrose, carries the line 'Why every day can be a Waitrose day'. Inside the pack, recipients ...
Waitrose promotes Easter offers
07 Apr 2009
Waitrose is running a campaign promoting its Easter offers. A mailer to customers, created
And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...
Waitrose launches food club with direct and digital push
26 Feb 2009 | by Nikki Sandison
LONDON - Waitrose is launching a direct and digital campaign to promote its new online customer...and behind the scenes footage at Waitrose. Kitcatt Nohr Alexander Shaw has created a direct mail and email ... at Waitrose, said: "We want our customers to have a voice and be able to influence the way we work at Waitrose ... : "Our strategy for Waitrose has always been to create communications which offer the consumer something ...
Waitrose to launch loyalty food club with direct and digital campaign
26 Feb 2009 | by Miranda Fitzgerald
LONDON - Waitrose is readying a direct and digital campaign to kick off its new food club My...The campaign, created by Kitcatt Nohr Alexander Shaw, features Waitrose's managing director Mark ... offers to taste and critique products and invited to meet Waitrose buyers at VIP customer tasting events. The food club will replace Mark Price's Waitrose blog, which he stopped writing last December ...
Digital & Direct brief: Waitrose runs direct marketing initiative
27 Jan 2009
Waitrose is running a direct marketing initiative, created by Kitcatt Nohr Alexander Shaw
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
