AB shoppers downtrading from Marks Spencer and Waitrose, and to reassure existing customers ... is attributed to shoppers trading down from Waitrose and Marks Spencer. Tesco (Initiative) Strapline ... before Christmas shows it is willing to innovate and try out alternatives to newspapers. Waitrose ...
Kate Scally is manager, marketing communications, at Waitrose...Brand controlled? Waitrose. What are your main priorities over the next 12 months? To provide a truly integrated approach to customer communications and to test and learn the opportunities open ... will marketing be in securing Waitrose's share in 2009? Marketing will play an even more important role ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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