Threepipe won the six-figure account following a six-way pitch. The chilled baby food range aims to capatalise on a market worth 458m a year. It will launch later this month, initially via Waitrose and online supermarket Ocado. The PR programme will target parental bloggers, food journalists and key opinion formers ...
of the essential' Waitrose range, which was positioned as maintaining product quality while making price reductions through, for example, packaging savings. Waitrose was able to do this after years of building its ...
what the trade mags are saying about you. If Waitrose only worried what The Grocer s editorial said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters