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The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

, with Sainsbury's being the most popular. Waitrose was an exception to this, eliciting high levels of indifference ...

Power 100 Marketers of 2009: 1-50

's offers. 13. Mark Price, Waitrose I B H E It has been a mixed year for the high-end supermarket ... such as Sainsbury's Local and Tesco Metro with a Waitrose convenience format. 14. Steven Sharp, Marks Spencer B H Waitrose's attempts to steal some of Marks Spencer's thunder this year, with its 'Dine ...

And in the real world: Waitrose, RBS, BP, unemployment figures

Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...

Biggest brands: Top 100 UK advertisers 2009

, an increase matched by high-end supermarket Waitrose. Tesco boosted its budget by nearly a quarter ...

New-Business Rankings: Jan-Dec 2008

, Waitrose, Stella Artois 4 Work Club 3.21 - 3.21 4 ...

 

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