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The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

, with Sainsbury's being the most popular. Waitrose was an exception to this, eliciting high levels of indifference ...

Is the era of the discount label now over in food retail?

too deep and trade-off in quality too steep. The success of Essential Waitrose is an example ...

Power 100 Marketers of 2009: 1-50

's offers. 13. Mark Price, Waitrose I B H E It has been a mixed year for the high-end supermarket ... such as Sainsbury's Local and Tesco Metro with a Waitrose convenience format. 14. Steven Sharp, Marks Spencer B H Waitrose's attempts to steal some of Marks Spencer's thunder this year, with its 'Dine ...

And in the real world: Waitrose, RBS, BP, unemployment figures

Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...

Biggest brands: Top 100 UK advertisers 2009

, an increase matched by high-end supermarket Waitrose. Tesco boosted its budget by nearly a quarter ...

Tesco, Waitrose, and Aldi offer Valentine's Day meal deals on a budget

not be known as the world's most romantic nation, but this may not be a case of every little helps'. Waitrose ...

 

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