to remove filtersGovernment food-labelling guidelines draw anger from Israel
11 Dec 2009 | by Gemma Charles
food from the area has been labelled Produce of the West Bank'. Sainsbury's and Waitrose are among ...
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Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
LONDON - From 'you'-centred marketing, to Waitrose launching its Essential range and the dominance.... 3 Waitrose launches Essential range Proof that the downturn is an opportunity to innovate, the Essential Waitrose range is an excellent example of how innovative marketing can drive a business forward ...
Waitrose helps customers cope with 'Christmas Affective Disorder'
09 Dec 2009 | by Joe Thomas
LONDON - Waitrose is launching an online forum to help consumers deal with the stresses of hosting...claims that Christmas is the most stressful time of the year. Waitrose will launch an online forum on 9 ... questions. The role of executive chef was created by Waitrose in March to help the retailer develop food excellence'. The findings from Waitrose were from an independent poll of 2,050 adults, conducted by ICM ...
Mark Kleinman on marketing and the City: Marc Bolland leaves the Morrisons' brand in good shape
01 Dec 2009 | by Mark Kleinman
the City rumour mill is in overdrive. Mark Price, the boss of Waitrose, is one obvious candidate ...
Waitrose forced to remove 'offensive' military scene from Christmas ad
27 Nov 2009 | by James Quilter
LONDON - Waitrose has been forced to re-edit its Christmas TV ad following complaints from...people on their way home from various places, where Waitrose food products await them. The offending section of the Waitrose ad showed what appeared to be a military helicopter bringing British troops home to their families. Waitrose confirmed this element of the ad had been removed but pointed out the man at the centre ...
Big retailers set their sights on small villages
24 Nov 2009 | by Amy Golding
, more recently, Waitrose - have been building networks of small er, convenience-style shops. Last week ... record in developing sites in disadvantaged areas. Meanwhile, Waitrose has announced plans to open 300 ... . Waitrose claims that, unlike most other convenience stores, it already provides these options. Our ...
Waitrose supports Great Ormond Street Hospital with video advent calendar
24 Nov 2009 | by Joe Thomas
LONDON - Waitrose is launching a video advent calendar featuring Christmas messages from...as celebrities, doctors and patients telling stories about what Christmas means to them, Waitrose managing ... activity. Waitrose will ask consumers to make the website their homepage for 24 hours and in return ... Kerslake, the voice of the Waitrose TV, who is the first signing to Gary Barlow's new record label Future ...
Waitrose to sell products at Shell petrol-station forecourts
23 Nov 2009 | by Joe Thomas
LONDON - Oil giant Shell is to begin selling grocery products from retailer Waitrose at its UK...larger number of Shell service stations taking on the convenience products in 2010. The Waitrose ... by Waitrose to accelerate its presence in the convenience sector through new formats and channels,' said Waitrose managing director Mark Price. In September Waitrose announced plans to open around 300 ...
Waitrose 'four festive shops' by Kitcatt Nohr Alexander Shaw
19 Nov 2009
campaign advertising a Waitrose Christmas....The pack intends to get consumers to focus their festive shopping entirely on Waitrose by demonstrating the range of goods available at the supermarket. ...
Waitrose promotes Clerkenwell store opening with pavement ads
19 Nov 2009 | by Fiona Ramsay
LONDON - Waitrose is promoting its new store in Clerkenwell with a green marketing campaign....-fareast-language:#0400; mso-bidi-language:#0400;} The shop is the first Waitrose branch to use a ... total of 3,500. During November, Waitrose Clerkenwell will be supporting St Johns Ambulance, Great ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
