to remove filtersNational Trust branded products will champion 'Britishness'
13 Oct 2009 | by Amy Golding
recently been bailed out by Waitrose following disappointing sales and an over-extension of the brand ...
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Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
LONDON - From 'you'-centred marketing, to Waitrose launching its Essential range and the dominance.... 3 Waitrose launches Essential range Proof that the downturn is an opportunity to innovate, the Essential Waitrose range is an excellent example of how innovative marketing can drive a business forward ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
, with Sainsbury's being the most popular. Waitrose was an exception to this, eliciting high levels of indifference ...
Virgin Atlantic to offer John Lewis vouchers for return flights
03 Sep 2009 | by Alex Brownsell
shopping from Waitrose,' said Paul Dickinson, sales and marketing director at Virgin Atlantic. Earlier ...
And in the real world... Waitrose, Sony PlayStation, HP and more
19 Aug 2009 | by Matt Williams
Sales at Waitrose have risen by 10.2 per cent in the second quarter of 2009, leading to suggestions that "recession panic" is subsiding. The supermarket's figures were well ahead of the grocery sector average of 5.6 per cent, with discount retailers such as Lidl and Aldi beginning to lose momentum ...
Christian Cull leaves Sky for communications director post at TUI
29 Apr 2009 | by Ed Kemp
-fareast-language:#0400; mso-bidi-language:#0400;} Cull, a former Waitrose marketing director, will take a seat ...
And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...
Biggest brands: Top 100 UK advertisers 2009
24 Mar 2009 | by David Benady
, an increase matched by high-end supermarket Waitrose. Tesco boosted its budget by nearly a quarter ...
Public View - Thomson 'staff' by BMB
12 Jan 2009 | by Staff
Thomson 'staff' by Beattie McGuinness Bungay Watch the video above to find out. Video produced by Vox Pops International on behalf of Campaign . View previous Public View videos: Coca-Cola 'christmas on the coke side of life' by Mother Waitrose 'Christmas at Waitrose ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
