Digital & Direct brief: Waitrose runs direct marketing initiative
27 Jan 2009
Waitrose is running a direct marketing initiative, created by Kitcatt Nohr Alexander Shaw
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Supermarkets renew focus on vouchers
27 Jan 2009 | by Miranda Fitzgerald
was instrumental in generating its record Christmas sales. According to insiders, Waitrose is also due to put ... their regular spend at Waitrose. 'Coupons are used more during a recession. Retailers and brands see them as a ...
Waitrose highlights promotions in direct campaign
22 Jan 2009 | by Alex Brownsell
LONDON - Waitrose is rolling out a direct marketing push to draw attention to its current raft...'s a first time for everything. The Waitrose January Sale is now on.' The food retailer currently has ... will target Partnership Card holders and warm responders, to help drive footfall into Waitrose branches over the coming weeks. Partnership Card customers who have reduced spending at Waitrose will also be offered money ...
Waitrose to investigate staff insulting customers on Facebook
21 Jan 2009 | by Jacquie Bowser
LONDON - Waitrose has launched an investigation into its staff after several employees posted...The insults appear on a Facebook page called "Waitrose Isn't a Supermarket, It's a State of Mind", which asks staff to list what annoys them most. Dozens of employees posted comments ... Waitrose spokesperson said: "This is completely unacceptable behaviour. It goes against our codes ...
Media brief: Waitrose signs deal to sponsor Classic FM show
20 Jan 2009
Waitrose has signed a six-figure deal to sponsor Classic FM's Smooth Classics at Six show. The tie
Digital & Direct: Dr Oetker in Onken drive
20 Jan 2009
readership, including Waitrose Food Illustrated, BBC Good Food, Guardian Weekend, Red and You magazines ...
Wolf Blass wines renews sponsorship of England Rugby
19 Jan 2009 | by Gemma Charles
Blass brand's association with rugby will be further supported via a consumer promotion with Waitrose ...
Public View - Conservative Party 'labour's debt crisis' by Euro RSCG
19 Jan 2009 | by Staff
'staff' by BMB Coca-Cola 'christmas on the coke side of life' by Mother Waitrose 'Christmas at Waitrose' by MCBD M S 'home movie' by RKCR Network Rail 'saturday' by Iris London Ready Brek 'return ...
Opinion: Perspective - MPs should leave the ASA to do its job properly
16 Jan 2009 | by Claire Beale, claire.beale@haymarket.com
is the out-and-out winner. But in the grocery sector, Waitrose takes top spot, followed by Aldi (sales up 25 ...
AAR figures reveal drop in number of advertising pitches
15 Jan 2009 | by Kate Nettleton
The decline in advertising pitches, although relatively small, with 289 reported advertising reviews in 2008 compared with 308 in 2007, saw a number of the highest-value pitches, including Camelot and Waitrose, conclude with the incumbent retaining the business. Meanwhile, digital pitches increased by 19 ...
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