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BR Video: Coca-Cola and M&S ads fill consumers with festive cheer

the Waitrose ads: "It's a really nice advert. It makes you feel quite Christmassy. It's the music it uses ...

Top 10 marketing moments 2009

LONDON - From 'you'-centred marketing, to Waitrose launching its Essential range and the dominance.... 3 Waitrose launches Essential range Proof that the downturn is an opportunity to innovate, the Essential Waitrose range is an excellent example of how innovative marketing can drive a business forward ...

Government food-labelling guidelines draw anger from Israel

food from the area has been labelled Produce of the West Bank'. Sainsbury's and Waitrose are among ...

Campaign Annual 2009 - Top 10 press ads

Hegarty 10. Waitrose Fish and chips Miles Calcraft Briginshaw Duffy ...

Waitrose helps customers cope with 'Christmas Affective Disorder'

LONDON - Waitrose is launching an online forum to help consumers deal with the stresses of hosting...claims that Christmas is the most stressful time of the year. Waitrose will launch an online forum on 9 ... questions. The role of executive chef was created by Waitrose in March to help the retailer develop food excellence'. The findings from Waitrose were from an independent poll of 2,050 adults, conducted by ICM ...

Waitrose running a text-to-win competition

Waitrose is running a text-to-win competition offering the chance to win a case of Hardys wines

Digital Choice: Waitrose online advent calendar

Holiday season is about giving, and in this campaign Waitrose cleverly enables people to donate...Embedded generosity will continue to be an important trend with consumers during 2010, and it's great to see innovation in this space. GOSH will benefit from a potential £50,000 donation, but with the online execution Waitrose may have missed an opportunity to enhance consumer experience, drive sales ...

And in the real world... Cadbury, John Lewis, Tesco, Habitat and more

: Daily Telegraph Tesco will go head-to-head against Marks Spencer and Waitrose by offering big ...

The Week: Advertising News - Waitrose rejigs festive ad

Waitrose has had to re-edit its Christmas ad after complaints that a scene depicting a man...The spot, a revamped version of last year's Christmas campaign by Miles Calcraft Briginshaw Duffy, featured people returning home for the festive period. Waitrose said that the man featured was meant to be a photo journalist rather than a soldier. ...

The week in marketing

.co.uk - Waitrose in GOSH tie Waitrose has launched a video advent calendar featuring Christmas messages from ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.