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Freeze drives shoppers online

to the Christmas shop at Waitrose." The freeze will enhance the "internet Christmas" effect , which has seen ...

Waitrose and Jamie Oliver vie for cooks' digital affections

Waitrose's Christmas app has broken into the BR app chart, while celebrity chef Jamie Oliver has...Oliver has released the app, which is a follow-up to his 20-Minute Meals app, independently of his relationship with Sainsbury's. Both his and Waitrose's new apps are free, but Jamie's Recipes only offers free access to 10 recipes and charges $2.99 per additional recipe. Apps for retailers Argos ...

Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw

Waitrose is using social media to develop brand engagement and drive sales over the festive season....s Prize Pudding which allows users to claim one of a limited number of virtual Heston from Waitrose ... s worth of shopping from Waitrose. The copywriter for the campaign was David Brown, the art director was David Bourke. Kitcatt Nohr Alexander Shaw has also redesigned the Waitrose Facebook page. ...

Waitrose in Facebook push for Christmas

Waitrose has launched its first Facebook app in a bid to boost the profile of its new Heston...is the Heston from Waitrose Hidden Orange Christmas pudding, which has been promoted with a TV ad showing how ... pies, and, for one lucky winner, a year's worth of Waitrose shopping. The other slices contain a helpful Christmas tip or money-off voucher for Waitrose's grocery delivery or home-shopping services ...

Bing games app tops BR app chart

The Waitrose app, which includes a series of helpful features such as a branch locator, recipe ideas and how-to videos, remains in the top ten, and the Premier League kick off has propelled Sky Sports' app back up the chart Having climbed into the top ten last week, B Q's educational DIY ...

Waitrose climbs up BR app chart

Apps from Waitrose and B&Q have jumped into the top ten in Brand Republic's branded app chart...BBC News and Facebook have spent a third week at number one and two respectively, while Cineworld is at number three for a second week. The Waitrose app, which includes a series of helpful features such as a branch locator, recipe ideas and how-to videos, is up nine places to number five. B Q ...

BBC holds on to top spot in BR app chart

BBC News remains top of Brand Republic's branded app chart, but Cineworld and Waitrose are among...and fifth. Further down the chart, new releases from Waitrose and DIY retailer B Q have sneaked ...

Waitrose invests in mobile presence

Waitrose has launched a free iPhone app and mobile website in response to an increased number...exclusive-to-Waitrose recipes from Delia Smith and Heston Blumenthal, who, in March, signed up to front ads for the food retailer. A spokeswoman for Waitrose said the mobile website had the "look and feel ... and online marketing at Waitrose, said: "We are confident that iPhone and mobile users will enjoy the easy ...

Ocado hires marketing chief ahead of web push

2010 Extended deal to sell Waitrose goods until 2020. July 2010 Floated on London Stock Exchange. ...

Waitrose ups digital strategy

Waitrose is to expand its fledgling Waitrose Kitchen publication with the launch of a website...The Waitrose Kitchen site, which will be accessible via the Waitrose.com portal, will be created ... by the supermarket. Waitrose Kitchen replaced the long-established Waitrose Food Illustrated magazine. Over recent months Waitrose has sought to position itself as an accessible destination for cooks through ...

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