to remove filtersWestfield Stratford City appoints three digital agencies
29 Sep 2010 | by Daniel Farey-Jones
John Lewis, Waitrose and Marks Spencer. ...
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MCBD wins top gongs in IPA Effectiveness awards haul
04 Nov 2010 | by Jeremy Lee
The campaign, which included the 122-second TV spot "go on lad", revived Hovis' classic 1974 ad. It resulted in a 14 per cent increase in sales for the bread brand. MCBD also won a gold award for its "essential Waitrose" campaign, as well as a further gold for Hovis and two silvers for its "Change without ...
BBH leads shortlist for 2010 IPA Awards
02 Sep 2010 | by Campaign staff
Essential Waitrose by MCBD and Manning Gottlieb OMD Everest by MBA and MindShare Forevermark ...
Field Marketing Leagues 2010
11 Aug 2010 | by David Tiltman
director David Carter. Clients include Morrisons, Waitrose, Colgate-Palmolive. www.msf-ltd.co.uk Link ...
Media Bitch's Diary 16 July
16 Jul 2010 | by Harriet Dennys
festival-goers get in the spirit of "Waitrose-stock". Plus: Blake Chandlee calls the shots and Felix Dennis..." this morning Chiswick Massive stay smart at "Waitrose-stock" One stylish guest at Walker Media ... Bitch prefers his alternative suggestion of "Waitrose-stock". "The Chiswick Massive came down ...
Dare and MCBD to merge
01 Jul 2010 | by Larissa Vince
conflicts remain to be ironed out, notably between MCBD s Waitrose advertising business and Dare ...
From 'middle-class grocer' to quality provider
25 Jun 2010 | by John Tylee
The Waitrose managing director, Mark Price, reveals how the chain plans to sell good food to more...Listening to Mark Price rattle off the plans Waitrose has under its counter - from carving out a ... advertising as a waste of money. Or that Waitrose's first marketing chief had to be packed off to INSEAD ... education has provided handsome returns. Waitrose has answered the Jeremiahs who predicted the recession ...
Trading Places (07 May): This week's people moves in advertising, marketing and media
07 May 2010 | by Staff
Newspapers has appointed Waitrose marketer Kate Scally as its head of strategic insight in the publisher ...
LMFM wins digital advertising account for Inishturkbeg
30 Apr 2010 | by Matt Williams
stocked by Harrods and is soon to be available from Waitrose. ...
Selling with the enemy
20 Apr 2010 | by John Reynolds
Tesco's expression of gratitude to rival supermarket Waitrose and its 'advertising gurus ... and ingredients. It has prompted claim and counterclaim from Waitrose and Tesco; the former said Smith's recipe ... , rhubarb buyer for Tesco, said: 'We'd like to thank Waitrose for boosting our sales.' Disputes over ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
