Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw
30 Nov 2010
Waitrose is using social media to develop brand engagement and drive sales over the festive season.
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Waitrose and Jamie Oliver vie for cooks' digital affections
07 Dec 2010 | by Daniel Farey-Jones
Waitrose's Christmas app has broken into the BR app chart, while celebrity chef Jamie Oliver has made a higher entry with his new Jamie's Recipes app.
Waitrose in Facebook push for Christmas
22 Nov 2010 | by Daniel Farey-Jones
Waitrose has launched its first Facebook app in a bid to boost the profile of its new Heston Blumenthal range and spread some Christmas cheer.
Waitrose sticks with Smith and Blumental for Christmas push
11 Nov 2010 | by Mark Banham
Waitrose is to extend its successful marketing campaign featuring brand ambassadors Delia Smith and Heston Blumental in a series of instructional Christmas ads from tonight (11 November).
Waitrose 'everyone's recipe for a great Christmas' by MCBD
11 Nov 2010
Delia Smith demonstrates how to make her classic Christmas cake in a seasonal ads for Waitrose.
Waitrose suffers first ad ban over 'outdoor-bred pigs' claim
20 Oct 2010 | by Ben Bold
Waitrose has been reprimanded for two of its TV ads and a press ad, which misled consumers into believing that pigs reared for its pork and bacon lived an outside life.
Waitrose brings out new Heston Blumenthal range
14 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
Waitrose has launched the new food range from celebrity chef Heston Blumenthal, called 'Heston from Waitrose'.
More non-food stores on the cards for Waitrose
13 Oct 2010 | by John Reynolds
Waitrose managing director Mark Price has indicated that the supermarket is plotting to open more of its Food & Home stores, as it looks to diversify revenues from its core food offering.
Organic foods on way back, says Waitrose chief
12 Oct 2010 | by John Reynolds
Consumers are not turning their back on organic foods and sales are reviving, according to the managing director of Waitrose, Mark Price.
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