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The Work: Private View

of giveaways, Waitrose (3) has had the excellent idea of giving away the simplest, poshest Christmas pudding ... Christmas cake, with more than a little help from Waitrose (3). The pre-measured kit will definitely get ... Exposure: TV 3. WAITROSE Project: Everyone's recipe for a great Xmas Client: Sarah Fuller, head ...

Pick & Turkey league (03 Dec 2010)

Adidas House party 1 MCBD Waitrose Spring 2010 campaign 1 Wieden ...

Pick & Turkey league (19 Nov 2010)

Adidas House party 1 MCBD Waitrose Spring 2010 campaign 1 Wieden ...

Pick & Turkey league (12 Nov 2010)

Adidas House party 1 MCBD Waitrose Spring 2010 campaign 1 Wieden ...

Close-Up: What makes Andy Nairn so effective?

' Grand Prix-winning "as good as it's ever been" work to the "Essential" campaign for Waitrose, which won ... Goldstone at Hovis, while, with Waitrose, we've grown up with them as they've transformed their business ...

Pick & Turkey league (05 Nov 2010)

Peugeot Kris Meeke 1 Sid Lee Adidas House party 1 MCBD Waitrose ...

IPA Effectiveness Awards 2010: Gold Award - ssential Waitrose

Title: essential Waitrose...Client: Waitrose Entrants: MCBD, Manning Gottlieb OMD Authors: Andy Nairn, Matt Wyatt, MCBD ... 'essential Waitrose' meant Waitrose ended 2009 as the UK's fastest-growing supermarket and generated a ROMI of approximately 16.8:1. SUMMARY Waitrose had been enjoying strong growth until the recession arrived in 2008 ...

IPA Effectiveness Awards 2010: Effectiveness Company of the Year - MCBD

"essentials" campaign for Waitrose, and picked up two silvers, one for its "Self Assessment" work for HMRC ...

IPA Effectiveness Awards 2010: Celebrating 30 years of success

and Waitrose. There are big-brand ideas such as Sainsbury's "fiver" campaign, and big-brand executions ...

MCBD wins top gongs in IPA Effectiveness awards haul

The campaign, which included the 122-second TV spot "go on lad", revived Hovis' classic 1974 ad. It resulted in a 14 per cent increase in sales for the bread brand. MCBD also won a gold award for its "essential Waitrose" campaign, as well as a further gold for Hovis and two silvers for its "Change without ...

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