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The best brands of 2010: choose your winner

it or loathe it, Twitter looks like it is here to stay. WAITROSE Essentials, Waitrose's budget range ... . Yet using Heston Blumenthal and Delia Smith has ensured that Waitrose continues to stand for quality ...

More non-food stores on the cards for Waitrose

Waitrose managing director Mark Price has indicated that the supermarket is plotting to open more..." relating to its non-core food stores, but did not give further details. Waitrose has so far opened six ... to bed and bath, home and living and baby and child. Mike Cooper, Waitrose brand manager, said: "Full of new concepts, the store has a number of firsts for Waitrose. For example, it s our first shop ...

Q&A: Jim Stengel - Shared wisdom

culture around these feelings. Waitrose, too, excels when it comes to innovation and customer ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

from RNLI and Waitrose showing people just how relevant and clever direct mail can be, the future ... coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

Slogan competition picks crop from the past year

't - Waitrose Essential, MCBD ...

Digital Marketing Group posts its first pre-tax loss

for the likes of JD Sports and Waitrose. Ben Langdon, chief executive of DMG, admitted the last year had been ...

Marketing's Power 100

and the improvement of its brand image are again in the headlines. 6. Richard Hodgson, Waitrose The launch of the Essential own-label line under commercial director Hodgson has been a success for Waitrose - many were ... presence, acknowledging that 6.5m shoppers do not have easy access to a Waitrose branch. The supermarket ...

Boots profits rise above £1bn

. In March, Boots and Waitrose began trialling the sale of each other's own-label products in a selection ... the Essential Waitrose range, and special treats' from a range of 1,500 products supplied by the supermarket ...

Helen Edwards on Branding: The third way

segment that will repay your lavish attentions. Think Waitrose vs Sainsbury's and Tesco. Strategy four ...

Unilever launches campaign illustrating sustainable palm oil efforts

this problem." In October last year a report published by WWF criticised retailers Boots and Waitrose ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.