Search results for Waitrose

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Helen Edwards on Branding: Snakes and Ladders

, for BE, the writing is on the wall. Duchy Originals What was Waitrose thinking of? How can its ... , fussy overpriced range? The Duchy brand has never been a success. Expect Waitrose to bow out soon ...

Brand or bland?

-EXCITING 'PERSONALITIES' IN RETAIL 1. Urban Outfitters 2. Lush 3. Waitrose 4. Waterstone's 5. Pret A Manger ... . Waitrose - Well-rounded, respectful, and polite to everyone. Waterstone's - Knowledgeable and would ...

The best brands of 2010: choose your winner

it or loathe it, Twitter looks like it is here to stay. WAITROSE Essentials, Waitrose's budget range ... . Yet using Heston Blumenthal and Delia Smith has ensured that Waitrose continues to stand for quality ...

More non-food stores on the cards for Waitrose

Waitrose managing director Mark Price has indicated that the supermarket is plotting to open more..." relating to its non-core food stores, but did not give further details. Waitrose has so far opened six ... to bed and bath, home and living and baby and child. Mike Cooper, Waitrose brand manager, said: "Full of new concepts, the store has a number of firsts for Waitrose. For example, it s our first shop ...

Paper Round (26 August) - Which clients are advertising in the national press?

promoting a sale over the holiday weekend. Waitrose promotes a bank holiday recipe of Thai Chicken ...

Helen Edwards on Branding: A prince among marketers

This autumn, Waitrose will complete the relaunch of Duchy Originals, the organic food brand founded by the Prince of Wales 20 years ago. It will expand the range, renamed Duchy Originals from Waitrose, to 500 lines, paying a royalty to the Prince's Charities Foundation for every product sold ...

Paper Round (12 August) - Which clients are advertising in the national press?

Waitrose advertises its recipe cards, highlighting a desert from Heston Blumanthol following other ads featuring Delia Smith. Sainsbury s highlights its "award-winning" cheeses while Asda pushes its "extra special" range. Asda is also offering 20% off homewares while Tesco pushes back ...

Waitrose invests in mobile presence

Waitrose has launched a free iPhone app and mobile website in response to an increased number...exclusive-to-Waitrose recipes from Delia Smith and Heston Blumenthal, who, in March, signed up to front ads for the food retailer. A spokeswoman for Waitrose said the mobile website had the "look and feel ... and online marketing at Waitrose, said: "We are confident that iPhone and mobile users will enjoy the easy ...

Paper Round (29 July) - Which brands are advertising in the national press?

features in new Waitrose press ads, promoting her recipe cards available in store and deals ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

from RNLI and Waitrose showing people just how relevant and clever direct mail can be, the future ... coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.